DETROIT, Mich. - (Jan. 5, 2004) - Continuing an unprecedented new product surge begun with last year's launch of the midsize Verona and premium compact Forenza sedans, American Suzuki Motor Corp. (ASMC) today unveiled its third all-new model in less than a year, the Suzuki Reno - a new breed of compact crossover vehicle blending five-door functionality with the style and sportiness of a European sedan - at the North American International Auto Show (NAIAS) in Detroit. Designed by Ital Design, the Reno targets discriminating buyers of all ages wanting a fresh, five-door compact crossover design able to support a multitude of recreational and lifestyle pursuits and priced to start around $13,000. The all-new model follows the Suzuki trend, forged with the Verona and Forenza, of combining distinctive European design with the performance, interior space and standard features of competing models typically costing thousands of dollars more. Targeting the diverse spectrum of buyers whose active, sports-oriented lifestyles don't eliminate the need for a quiet ride, the Reno handles in a smooth, sophisticated manner without sacrificing performance. The result is a blend of functionality, drivability and style - with a price tag allowing for mass appeal.
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