BREA, Calif. (February 25, 2004) - American Suzuki Motor Corporation (ASMC) has launched redesigned customer and media websites to highlight the automaker's growing product line, its expanding dealer network and renewed commitment to customer service and communications. The remodeled, easier to use sites -
www.suzukiauto.com and
www.media.suzuki.com - are part of Suzuki's continuing efforts to triple sales to 200,000 vehicles by 2007 and have been designed to resemble the company's bold new Suzuki Square dealership design and branding initiatives.
Highlights of Suzuki's upgraded consumer website are the Build Your Own Suzuki section, as well as the Quick Quote and Dealer Locator options. The Build Your Own Suzuki feature allows consumers to choose their preferred Suzuki model, color, trim level and options from the comfort of their home or office. Once they have selected their ideal Suzuki, consumers are presented with a printable vehicle summary, payment calculator and dealer quote. The Quick Quote and Dealer Locator options provide consumers with no-hassle price quotes on Suzuki vehicles and dealer location information.
"According to J.D. Power and Associates, seventy percent of auto buyers in the U.S. use the Internet for research before making a purchase," says Koichi Suzuki, president of ASMC Automotive Operations. "These Internet statistics highlighted the fact that we could dramatically improve customer service and satisfaction by offering more user-friendly consumer and media websites. We are very pleased with the results thus far."
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