Well having read their explanation of how the wires give performance benefits I'm less than impressed. Their claim is that they gave a very short high power spark. This is similar to a Capacitor Discharge Ignition (CDI). CDI has been around many years and is generally only used on small engines with small combustion chambers. Car manufacturers still favour an ignition system that is pretty much an electronically switched 'points' type system which gives a longer spark duartion. This still seems to give the best performance. Combustion is not a big bang but a carefully controlled burn. The fuel air mixture is turbulent in the chamber and a long spark exposes more of the mixture to the spark. Those manufacturers that have used CDI use a multi-spark system to increase the effective spark duration.
You don't want the spark to ignite the fuel mixture sometime during it's duration, but at a precise moment, namely the recommended ignition timing
This above is probably the least convincing part of their argument. The recommended ignition timing is always degrees
before TDC. It is before TDC because it takes some time (very small time!) for the burn to spread and for the pressure in the cylinder to build. The manufacturers recommended timing is calculated and tested so that the burn achieves maximum power without pre-ignition. If their claims of much faster burn were true then the increase in pressure in the early part of the burn would be pushing the piston back down the bore resulting in a power loss and excessive heat.
Manufacturers of conventional ignition systems though, want you to believe that it is possible to increase the power of ignition systems by lengthening the spark duration. This is not true! Lengthening the spark duration actually reduces spark power, as we already know P=W/t (Power=Energy/Time).
I don't think that any manufacturer actually claims this. The claim is that lengthening the spark duration increases the efficiency of the burn, as stated in my first paragraph. In fact inserting a capacitance will cause a loss of power because the capacitor will dissipate power (Xc = 1/(wC)).
Manufacturers have spent billions on improving power and efficiency so you have to assume that they have learnt a thing or two. Does anyone really believe that they've got it all wrong?