I am looking at the winches on ebay right now. Nothing wrong with name brand except cost really. I have good luck with them so far but know the limitations too.
You can get a 4k winch with synthetic rope for under $200, with fairlead and mount shipped!
Heck, you can get a 3.5k at HF for under $100 easy too.
Sure you would have to fab the mount a little.
just my .02.
FB